Brand Identity & Application  ·  print marketing  ·  website design

A playful print campaign created for Wonderful Pistachios, featuring three humorous scenes of pistachio characters getting active through weightlifting, cycling, and yoga. Designed to appeal to active individuals

and families, the campaign positions pistachios as an easy, healthy snack that fits naturally into an active lifestyle.

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The ads combine illustrated bodies with photographed pistachio heads to create quirky mixed-media

characters that capture attention through humor and visual surprise. Each scene brings personality to the

product while reinforcing the idea that Wonderful Pistachios can keep up with whatever your day demands.

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This won a AAF Dallas American Advertising Award (ADDYs)