The Betty Bar Lounge wanted to bring a little more sophistication to the traditional beach bar, pairing the glamour of ’50s pin-up culture with a laid-back waterfront atmosphere. To give the brand a personality of its own, we created Betty—a lucky, carefree beachgoer who somehow always comes
out on top. Through playful illustrations, cheeky puns, and a dose of humor, Betty became the face
of a feminine yet welcoming brand designed for everything from girls’ night out to drinks by the water.