This project explored a packaging redesign for Keurig x McCafé’s limited-time flavors: Strawberry Crème Pie, Irish Mocha, and Blueberry Muffin. The marketing team challenged me to create a direction that felt fresh and relevant to Gen Z audiences while maintaining the recognizable McCafé brand.

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Through trend research, I identified a growing use of raw, organic illustration and mixed-media design, particularly illustrations interacting with photography. I used this approach to develop illustrated flavor cues that wrap around and interact with the product photography, creating a sense of movement, energy, and texture. The organic illustrations add a playful, tactile quality to the packaging while helping visually communicate each flavor. The result is a more expressive and contemporary take
on the existing McCafé packaging system.