The International Dyslexia Association is a nonprofit dedicated to advocacy, education, resources, and support for individuals with dyslexia. As someone with dyslexia myself, this project was especially personal to me. I wanted to create a refreshed identity that made the organization’s purpose easier to understand while making its resources feel more approachable and engaging.

The brand, campaign materials, and website use color, shape, typography, and visual organization to create a clear and accessible visual system. Each shape functions as an icon with its own meaning, representing ideas such as growth, determination, love, and community.

The campaign speaks directly to people with dyslexia through relatable moments designed to create a sense of recognition and understanding. Educational zines for parents and teachers similarly break down complex information into approachable, digestible sections.

Across branding, advertising, editorial, and web design, the project reframes dyslexia through a visual language that feels human, positive, and empowering.