7UP, 7UP Zero Sugar, Squirt, Squirt Zero Sugar, Canada Dry, and Canada Dry Cranberry all needed new packaging for the holidays. The only problem? Their branding and packaging colors are all very different, so one design wouldn’t work for every brand and flavor.

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Instead, I designed a Christmas town that expands across all 6 packs, with each 12-pack becoming its own section of the town. When you collect them all and line them up, you get to see the entire town!