This project explored a potential Keurig x Dutch Bros. partnership through packaging concepts for three iced drink flavors: French Vanilla, Blueberry Raspberry, and Strawberry Watermelon. Working alongside the marketing team, I developed these concepts as an early-stage visual direction for a client pitch, using limited information to bring the partnership idea to life.

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I used Keurig’s existing box structure as the foundation, incorporating elements of Dutch Bros.’ visual identity to create a cohesive blend of both brands. To better understand their design language, I researched Dutch Bros.’ social media and studied their graphic styles, visual elements, and branding techniques. The result was a set of energetic packaging concepts designed to communicate the partnership clearly while leaving room for further development.