This project combines an informative digital booklet with a supporting digital ad campaign designed to educate clients on Securitas Technology’s security solutions for the energy industry. The campaign encourages engagement with the guide through attention-grabbing visuals and messaging that highlights the value of the booklet.

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Striking imagery of the energy industry, featuring vibrant sunrises and sunsets, brings warmth and color to the design while capturing the viewer’s attention. A distinctive line element flows throughout the booklet, guiding the reader’s eye, emphasizing key information, and creating a cohesive visual connection between the guide and the digital ads.

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Throughout both deliverables, I maintained consistency with Securitas Technology’s brand guidelines while creating a visually engaging and unified experience across platforms.