For this limited-time Dr Pepper flavor, chocolate covered strawberries, our goal was to create an unboxing experience people could gift to a loved one or themselves. We were asked to incorporate Zero Sugar Strawberries & Cream to help increase sales of the new permanent product, while creating a design that appeals to Gen Z to grow our target audience. Talk about 3 birds, 1 stone!

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The box is shaped like a strawberry with a dripping chocolate sleeve. As you lift the sleeve, you reveal the limited-time flavor through a heart-shaped window. Inside, there’s a Valentine’s card telling the story of Strawberry and Chocolate falling in love, plus a sheet of character stickers to keep or share. This is a perfect little take away once you drink up your Dr Pepper for people who don't have room to keep the whole box. And at the bottom? A second Dr Pepper!