This was a summer program designed to promote the new Crush mobile game and give customers a fun, interactive way to engage with the brand. The team wanted the campaign to have a nostalgic arcade feel, so I transformed the familiar Crush visual identity into a classic arcade cabinet.

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I leaned into the nostalgia through pixelated type, a grainy screen, 3D illustrated controls, and a cabinet-inspired frame, while using Crush’s signature teal and flavor colors to keep the experience rooted in the brand.

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The cabinet became more than just a visual concept—the QR code on the screen transports players directly into the Crush game. The result is a playful physical-to-digital experience that turns a simple product interaction into something customers can explore and play.