A retail campaign concept exploring a partnership between Core Hydration and Prince, a brand specializing in pickleball apparel and equipment. The campaign positions Coreas a natural fit for the growing pickleball audience, bringing hydration into the sportthrough in-store advertising, point-of-sale displays, and co-branded pickleball paddles.

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The campaign was designed specifically for a Target retail environment, including a custom hallway display featuring a full-size pickleball net to create an immersiveconnection to the sport. Core’s signature three-circle logo became a key graphic element throughout the campaign, transforming into dynamic swooshes that follow the movement of a player’s swing. This approach integrates Core’s existing visual identity with the energy and motion of pickleball, creating a cohesive partnership that feels both branded and sport-specific.