A concept project exploring new packaging directions for Core Hydration while maintaining the recognizable brand identity. I developed 12 distinct bottle concepts ranging from subtle evolutions of the current design to more graphic and unexpected approaches.

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Each direction explores transparency in a different way, rethinking the existing fade while experimenting with how transparency could become a stronger part of the overall design. I also explored different ways to communicate hydration and highlight key product benefits, including 7.4 pH*, electrolytes & minerals, and 100% recycled plastic.

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With bottled water competing for attention in a crowded shelf environment, the goal was to explore how simplicity, graphics, and hierarchy could create stronger shelf presence while giving the team a range of thoughtful directions to consider.